Best3-StringPremium Alfalfa
Nevada high-desert 3-string alfalfa. Bright, leafy, steamed for low-dust feeding.
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The home store. Pick up at 21091 NE US Hwy 27 or call us at (352) 528-1255. Fifth-generation farmers Delmar and Trennis Ropp, western hay tested by field, no broker markup.
4.7 · 95 Google reviewsFill out the form and Hailey will call you back to confirm product, price, and delivery.
Written by Delmar Ropp, co-owner and fifth-generation farmerLast updated
From our customers
0:38“Your service is bar none. It's not dusty, and for me it flakes off easy.”
Liz Gray · A customer since we opened
If you live in Williston, you are already here. Farmers Direct Hay and Feed is at 21091 NE US Hwy 27, right on the main corridor through town. No delivery window, no flat-rate zone to calculate. You pull up, Hailey helps you at the counter, and Juan loads your truck. This is the home store, and Williston customers are our neighbors before they are our customers.
Delmar and Trennis Ropp are fifth-generation farmers who took over this store in September 2024. They brought a direct-source model with them: three-string premium hay, most of it from the family's own Nevada farm and the rest from growers in the surrounding western states, tested by field at Equi-Analytical Laboratories in Ithaca, NY. We test the field, not each bale. You can see the crude protein, the fiber, and the non-structural carbohydrates for the field the hay came from, not a generic spec sheet printed once and applied to every pallet.
Levy County has always been working-farm country. Williston's agriculture community runs cattle operations, horse properties, small hobby farms, and everything in between. We stock hay for all of it. Whether you are feeding one trail horse or a mixed-use property, we carry the hay type that fits your program and the lab numbers to back it up. Browse the full product list at /products or take the hay finder quiz for a recommendation in under a minute.
Store hours are Monday through Friday, 9 am to 5:30 pm, and Saturday 9 am to 2:30 pm. We are closed Sunday. Walk in, call ahead, or order online and we will have your order staged when you arrive.
The store sits on US Hwy 27 at the north end of Williston, which makes it a straight shot from anywhere in Levy County. Truck or trailer, the lot handles both. Juan stages pickup orders in the warehouse so you are in and out without waiting around.
If you want to make sure a specific product is in stock before driving over, call (352) 528-1255 first. Hailey in the office tracks inventory and can confirm availability, hold a quantity for you, or let you know when the next load of a particular hay type arrives. We also offer priority holds on incoming loads: if you want first pick of a fresh lot of Nevada Timothy 1st Cut, tell us when you call and we will pull your quantity before the rest goes on the shelf.
Pickup is the default for Williston customers, but hay delivery is available for farms that need it. Zone 1 hay delivery to Williston addresses is $35 flat within 25 miles of the store, which covers most of Levy County. Zone 2 is $40 flat for addresses 25 to 40 miles out. The flat rate applies regardless of order size.
For farms going through volume, our container service removes the delivery math entirely. Order hay in a 20-foot pink container (roughly 130 bales per container) and delivery is FREE within 40 miles of our Williston store. The first 30 days of on-site storage are free. After 30 days, storage runs $25 per week. Most customers swap the empty container for a full one before the 30 days are up, which means the free-delivery model effectively repeats on every rotation.
The container sits on your property and serves as a powder-coated, weather-sealed hay barn. Farms that run through 50 or more bales a month typically find the container model lowers both their per-bale cost and their reorder friction. No more driving over every two weeks for a few bales. Call us when the container gets low and we schedule the swap.
For Williston properties within 25 miles, container delivery to your door is free by default. You can also purchase the container outright, $2,000 used or $3,800 one-trip, plus $150 delivery within 25 miles, which lets you own the storage unit permanently. See full details at /products/shipping-containers.
Levy County is a mixed-agriculture county. Williston and the surrounding area support cattle ranches, horse properties, small hobby farms, and a growing number of residential acreage owners keeping a few animals on the side. We stock hay for all of it.
All products are available by the bale, by the pallet, or by the container. Take the hay finder quiz if you are not sure which product fits your animal or call us and we will talk through your situation.
Most of our hay is priced for horses, and most cattle ranchers feed their own round bales. If you keep a few head, goats or other livestock, call us and we will tell you what fits from what is on the floor.
Timothy 1st Cut ($39.50), Orchard Grass, Teff Grass, Premium Alfalfa, and the Timothy Alfalfa Mix come from the family's Nevada farm and growers in the surrounding western states, grown under irrigation. The low-humidity cure produces leaf retention and nutrition profiles that hold stable lot to lot. Horse owners running show horses, horses with metabolic conditions, or horses on a veterinarian-guided nutrition plan typically land on the three-string Nevada products.
Teff is a low-sugar, low-starch warm-season grass that has become the go-to hay for horses managing metabolic conditions. Current lots run ESC in the 5 to 6 percent range, which is in the range metabolic vets typically target. If your horse is on a vet-prescribed low-NSC diet, Teff is worth a conversation.
Our western hay is tested by field at Equi-Analytical Laboratories in Ithaca, NY; peanut hay is not lab tested. Equi-Analytical is the reference lab for equine forage nutrition in North America. The report shows crude protein, neutral detergent fiber (NDF), acid detergent fiber (ADF), non-structural carbohydrates (NSC split into starch, ESC, and WSC), and relative feed value for the field the hay came from.
This matters for three groups of customers in particular. First, horse owners managing metabolic conditions (EMS, insulin resistance, Cushing's) need verified low-NSC hay, not a label claim. The lab number is the lab number. Second, performance horse owners adjusting protein intake based on workload need to know what the hay is contributing before they dial in their grain and supplement stack. Third, veterinarians and equine nutritionists who design feeding programs ask for the lab values by name. When a vet says bring me the forage analysis, we already have it printed and ready.
We test the field, not each bale. Ask us for the latest test on the hay you are buying.
Walk into Farmers Direct Hay and Feed on a weekday morning and you will find Hailey at the front counter and Juan in the warehouse. Delmar and Trennis are usually on the lot or in the office. This is a small store by design. The people who answer your questions are the same people who handle your hay and talk to the farms that grew it.
Delmar and Trennis Ropp took over in September 2024 as fifth-generation farmers. They did not inherit a farm operation so much as a philosophy about how hay should work: direct from the grower, tested before it ships, priced without a broker in the middle. That model is why long-time Levy County customers have stayed through the ownership change and why new customers from Williston, Bronson, and the surrounding area keep adding us to their supply rotation.
We are open Monday through Friday 9 am to 5:30 pm and Saturday 9 am to 2:30 pm. Closed Sunday. The address is 21091 NE US Hwy 27, Williston, FL 32696. Call (352) 528-1255 anytime during store hours.
A freshwater scuba and snorkel spring in the Williston Highlands area. One of North Florida's best-known cave diving destinations.
A prehistoric underground spring near Williston with cave swimming and snorkeling. A Levy County landmark drawing visitors from across the region.
A 32-mile paved trail running through Williston and Levy County on a former railroad corridor. Popular with cyclists, walkers, and equestrians in the area.
We deliver throughout Williston and nearby communities including Downtown Williston, Williston Highlands, Bronson, Raleigh, Morriston, and Chiefland.
Other towns we deliver to: Belleview, Dunnellon, Gainesville, Hernando, Ocala.
Best3-StringNevada high-desert 3-string alfalfa. Bright, leafy, steamed for low-dust feeding.
Best3-StringHigh leaf-to-stem ratio. Feeds athletes and backyard horses alike.
Best3-StringCalories and protein for hard keepers, without the founder risk of straight alfalfa.
Better3-StringSoft-leaf Nevada grass. The fix when a horse turns up his nose at coastal.
Rather pick it up? See hay for sale near you at our Williston store, and get feed, shavings and salt at our feed store while you are there.
Feeding a bigger operation? We also deliver hay by the container and sell wholesale hay by the full semi load.
The store is at 21091 NE US Hwy 27, Williston, FL 32696, on the US-27 corridor through town. Open Monday through Friday 9 am to 5:30 pm, Saturday 9 am to 2:30 pm, closed Sunday. Call (352) 528-1255 if you want to confirm stock before driving over.
Yes. Walk-in pickup is the default for Williston customers. Pull up with your truck or trailer during store hours and Juan will load you out of the warehouse. If you want a specific product staged ahead of time, call (352) 528-1255 and Hailey can pull your order so you are in and out quickly.
Williston is our home store location, so delivery is available but most local customers pick up. For farms in Williston that want delivery, the Zone 1 rate is $35 flat within 25 miles. Container orders (approximately 130 bales per 20-foot container) ship FREE within 40 miles of our Williston location. If you are ordering volume, the container model is almost always the better value. See /products/shipping-containers for details.
The western hay is, by field. We test at Equi-Analytical Laboratories in Ithaca, NY, which is the industry reference lab for equine forage. The report shows crude protein, non-structural carbohydrates (NSC), neutral detergent fiber, and relative feed value for the field the hay came from. We test the field, not each bale, and peanut hay is not lab tested. Ask us for the latest test on the hay you are buying.
Yes. Our Teff Grass is a low-sugar, low-starch warm-season grass suitable for horses with EMS, Cushing's, or insulin resistance. Current lots typically run in the range metabolic vets target for NSC, and the published Equi-Analytical report on the teff page gives you the specific ESC and WSC numbers, not just a label claim. Call (352) 528-1255 to confirm current Teff stock and lot values.
The container service delivers hay in a 20-foot powder-coated shipping container (approximately 130 bales). For Williston addresses within 25 miles of our store, delivery is FREE. The first 30 days of on-site storage are free; after that, storage is $25 per week. Most farms swap the empty for a full container before the 30 days are up. You can also buy the container outright, $2,000 used or $3,800 one-trip, plus $150 delivery within 25 miles, if you want to own the storage unit permanently. See /products/shipping-containers.
We are at 21091 NE US Hwy 27, Williston, FL 32696. Open Monday through Friday 9 am to 5:30 pm and Saturday 9 am to 2:30 pm. Call (352) 528-1255 to check stock, place an order, or talk through which hay fits your animals.
Williston customers pick up at 0 miles. Levy County farms in range can schedule Zone 1 delivery at $35 flat or order by the container for free delivery within 40 miles and 30 days free on-site storage. Not sure which product is right for your herd or your horses? Take the hay finder quiz or call us and we will walk you through it. Delmar, Trennis, Hailey, and Juan are here.
Call (352) 528-1255 or visit us at 21091 NE US Hwy 27, Williston, FL 32696. We deliver to Williston and surrounding areas.
Content reviewed and maintained by Delmar Ropp. Last updated October 7, 2026.